Because play matters — and childhood should be lived, not scrolled.
Our Living My Best 90s Childhood Tee is a collaboration between ELM Kids & Co. and The Phone Pledge, designed to raise awareness about supporting balanced, tech-smart childhoods.
These tees are all about celebrating creativity, imagination, and the joy of simple play — while giving back to a cause that helps parents, carers, and educators navigate children’s early experiences with technology.
💛 Proceeds from every tee are donated to The Phone Pledge, helping fund resources that raise awareness and empower families to make informed choices about when and how children access smart devices.
🕓 Please note: This is a pre-release item. Anticipated arrival 16 December 2025
On presale until Friday the 28th of November. Following this date prices will rise to $50
💚 Product Features
- 100% cotton tee in bright, playful colours
- Collaboration: ELM Kids & Co. × The Phone Pledge
- Sizes: Child 2–12 in colours Storm (soft grey) or Bone (warm beige)
- Unisex fit and comfy everyday wear
- Designed to spark conversations about connection, play, and tech balance
- Profits donated to The Phone Pledge
- Pre-release: Estimated arrival 16 December 2025 — orders will ship once stock arrives
